32 to 57 Domain Rating Increase in One Year for JobSage
We created Digital PR thought leadership content, which increased the site’s domain rating, organic traffic, and brand presence.
The numbers speak for themselves.
551
links generated in one year
32 to 57
domain rating increase
3,311%
organic traffic increase
The Problem
JobSage is an employee transparency platform founded in 2020. They aim to help job seekers find companies that fit their core values by asking employees questions about inclusion, growth, purpose, feedback, flexibility, and compensation.
As an early-stage startup with a low domain rating, they were struggling with organic visibility and brand recognition.
The Strategy
Since JobSage was a relatively new site, they only had a few hundred referring domains.
However, their unique mission and accomplished founders allowed us to position JobSage as a thought leader in workplace diversity and inclusion.
We leveraged this by creating thought-provoking Digital PR content about corporate mental health, human resources, and workplace culture.
Notable Placements
The Results
We generated 551 links with notable placements in MSN, CNBC, MarketWatch, and more.
These links helped the site’s Domain Rating increase from 32 to 57 in a year. The newfound authority caused multiple pages rank better, resulting in 3,312% increase in organic traffic.
Content Examples
Study: Workers See Increased Workload Without Compensation
210 links with notable placements in Huffington Post, The Muse, and Essence
More Than 1 in 4 Have Quit a Job Because of Their Mental Health
147 links including notable placements in Hubspot and PsychCentral
Fully Remote Workers Report 33% Fewer Friends at Work
102 links with notable placements in NYPost, Qualtrics, and The Drum
Ready to head north?
Find out how we can help you achieve your goals by setting up a call with Nicole, our founder.
